European brand Beko is planning a larger share of the Thai home appliance market
Nattinee Techarungnirun, Beko Thai Marketing and Product Management Director for Asia Pacific, stated that Beko’s business objective for 2023 is to build strong confidence in strength and growth while positioning itself as one of Thailand’s leading home appliance brands.
“Beko aims to increase brand exposure, brand preference and drive sales conversion in Thailand, especially with the help of the right influencers,” explained Nattinee.
The company recently unveiled its first official Thailand presenter, Bebe Thanchanok Ritnakawho is not only an icon of a healthy lifestyle, but also a role model for the modern generation who is successful in terms of work and health.
“We will achieve our goal thanks to our collaboration with Bebe and our advanced but affordable technology,” Nattinee said.
She added that Beko’s premium product segment is driving growth, focusing on large-capacity front-loading washers, dryers, dishwashers and coffee makers.
Beko is the international home appliance brand of Arçelik, a multinational home appliance manufacturer with 12 brands and 45,000 employees worldwide. It is now one of the top three home appliance brands in Europe and focuses on developing and manufacturing energy-efficient products for healthy living.