How a Thai fashion consultant dresses for resurgence


Fashion nomads are always on the move. When you fly from city to city on the way to the latest party, premiere or fashion show, there is no slowing down. For many in the industry, the annual hike from New York to London and then Milan and Paris was routine, but when COVID-19 hit in 2020, the fashion weekly calendar and all other plans were halted. In the past few months, however, as borders reopened and vaccinations became available, the industry’s frequent flyers have resurfaced. Among them Nichapat Suphap, the stylish Thai consultant whose company connects the biggest stars of Southeast Asia and the most important luxury brands.

As a regular on the scene, Suphap can be found in the front row during couture week or on the red carpet in rainbow-colored Tomo Koizumi at the Met Gala. Of course, her work life is not all glamorous; When she’s not out or on the phone, Suphap works from home – last year that meant conference calls and zooms from her base in Bangkok. “What I wear to go out is very different from what I wear in my apartment,” she says. “I wear the sweatpants and pajamas or the gym clothes because I like to work out, but when it’s time to see customers or have a meeting, I don’t want to greet them in yoga pants, even if they can’t see them. You can feel the difference if you put in a little effort. ”

After the travel restrictions were relaxed, Suphap was able to return to her adopted home Manhattan. On the way she made pit stops in Los Angeles, Beirut, Camogli and Paris, but who counts? “My way of working is global, and for a long time that meant traveling all the time. It was difficult to give up, but everyone had to change something, ”says Suphap. “What was wonderful is that now that I see the world again, everything feels new. Always sitting on an airplane can make you lose sight of how unique the experience is and how special some of these opportunities can be. Now I approach things from this place of gratitude and it was wonderful. ”

Regardless of the destination, Suphap likes her clothes to be colorful and creative, and she is inclined to mix styles and statement pieces from her favorite designers like Prada, Dolce & Gabbana and Versace with local found pieces. A contributing editor too Fashion thailandShe knows her Gucci from her Ganni, but is not tied to big labels when it comes to everyday clothing. “So many of my opinions about fashion have changed over the years, and I’ve put so much emphasis on having the latest and greatest,” says Suphap. “Now I realize that style isn’t necessarily about that. You can have all of the It elements, but if it doesn’t feel like who you are, it will never work. ”

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