Leading developer is renamed “U Charoen Estate”

Real estate development giant Panna Living Group has announced its name change to U Charoen Estate in an effort to deepen its penetration into the competitive real estate market of Bangkok

Dr. Chanathanop Rungrojtanakul, Chief Executive of Panna Living Co, Ltd, who heads the U Charoen Estate management team, says that by merging with the Panna Living group, the Rungrojtanakuls will start a renewed marketing foray into Thailand’s lucrative real estate market, creating the new one “U Charoen Estate” brand.

The new brand builds on 40 years of experience in building high-quality and trustworthy houses in sought-after locations. Coupled with this extensive experience, the company has its own vision and mission that places great emphasis on an environmentally friendly life that meets the needs of today’s consumers.

The company aims to develop projects on land in various locations, particularly in the area around Pradit Manutham Road (next to the Ramindra-At Narong Expressway), which due to its easy access to Orange, Pink (Khae Rai-Min Buri), Gray (Watcharapol-Phra Khanong-Rama IX Bridge-Tha Phra) Railway lines, the latter being a railway project revitalizing the Bangkok Metropolitan Administration.

The location now also represents a first-class business district with high-quality shopping and community centers and several upcoming mixed-use projects. These are the factors that attract the attention of the upscale target group from a residential and investment perspective.

In addition, the company has started three projects in two categories, each targeting the upper and middle market segments.

Baan U Charoen Town In Town is a 14-unit project with 4.5-story home offices with a lot of privacy and uniqueness. Each unit features a sleek, contemporary Japanese design, and has 431 square meters of floor space, six car parking space, a private elevator, and home security automation systems. The project is located on Srivara Road in the Ekamai-Ramindra district. The project is close to key businesses and institutions such as hospitals, schools and leading shopping malls. With its close proximity to an expressway and three rail links, the project is easily connected to the business world in downtown Bangkok via the Chalong Rat and Si Rat expressways. The project is well connected to several main roads leading into the city center and outside the capital.

U Charoen Residence Town in Town is a condominium project in the Town In Town district, conveniently located off the Ekamai-Ramindra expressway. The development is also close to the Orange Line metro. The simple, flat, modern Japanese design offers a lot of peace and privacy. The project comprises 208 units and meets the needs of the new generation through the use of smart home automation systems. The project is located in the same area as “Baan U Charoen Town In Town”.

Baan U Charoen Eastville is a collection of super luxury home offices available in semi-detached and townhouse styles. The units offer between 355 and 430 m² of usable space, parking spaces for 6 cars, private elevators, home automation systems and underground supply systems. The architecture is modern Palladian. The high-quality location perfectly meets all business requirements. The project is located on Soi Nak Niwat 6, behind the Central Festival Eastville, just five minutes from the Ramindra At Narong Express Way.

“We know human nature very well. Everyone wants to develop and enjoy a better quality of life. We are aimed at medium-sized customers who are ready to switch to the higher class, as well as existing high-end customers. We are ready to move forward with everyone. This year we are launching three pilot projects worth over 2 billion baht to stimulate and highlight the rebranding efforts of U Charoen Estate as a remarkable and strong brand, ”said Dr. Chanathanop.


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