The Tourism Authority of Thailand (TAT) has organized the “TAT/TG Amazing New Chapters Mega FAM Trip”, introducing around 80 travel agents, media and Key Opinion Leaders (KOLs) from across Asia and the South Pacific to new tourism products and services , which are offered in Chiang Mai and Phuket.
The trip will take place from March 21 to April 2, 2022, with participants from Mongolia experiencing the program of the Fam trip in Phuket from March 21 to 29. Meanwhile participants from ASEAN – Cambodia, Laos PDR., Malaysia, Singapore, Philippines and Vietnam; East Asia – Japan, South Korea and Taiwan; South Asia – Maldives, India, Sri Lanka and Pakistan and South Pacific – Australia are on the program from March 28 to April 3 in Bangkok and Chiang Mai.
Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, said: “This family trip is in line with the ‘Visit Thailand Year 2022: Amazing New Chapters’ tourism campaign, which aims to show Thailand’s willingness to welcome tourists back. At the same time, as Thailand reintroduces the TEST & GO entry program as of February 1, TAT is taking this valuable opportunity to proactively stimulate key markets in Asia and the South Pacific and boost tourism to the Kingdom.”
The “TAT/TG Amazing New Chapters Mega FAM Trip” project is aimed in particular at the market segments of digital nomads, responsible tourism and health and wellness from Asia and the South Pacific.
The strategically planned fam trip program will allow participants to learn about the variety of tourism offerings in the destinations they visit, thus better selling Thailand in their home markets.
Participating travel agencies will also have the opportunity to meet with over 40 Thai tourism suppliers for business negotiations and attend key Thai tourism briefings at a workshop and table sale event to be held in Chiang Mai on April 1. Handmade souvenirs and other products made by local manufacturers will also be on sale at the event to further promote tourism and generate income for the local community.
Comments are closed.