TAT’s Amazing Thailand Gala Dinner in Paris focuses on gastronomy and sustainable tourism
Chaired by HRH Princess Ubolratanarachakanya Siriwatanaphanwadi, the event promotes the Visit Thailand Year 2022-2023: Amazing Thailand New Chapters campaign and concludes TAT’s recent roadshow in Europe.
Paris, France – Her Royal Highness Princess Ubolratanarachakanya Siriwatanaphanwadi graciously presided “Amazing Thai Gala Dinner” organized by the Tourism Authority of Thailand (TAT) on May 31, 2022 in Paris to showcase the gastronomy and sustainable tourism of the Kingdom. The event took place just one week after the successful implementation of the TAT “Amazing Roadshow to New Chapters in Thailand” to Amsterdam, Ghent and Paris, from May 23rd to 25th.
Mister. Yuthasak SupasornTAT Governor said: “TAT hosted the Amazing Thailand Gala Dinner to thank our partners and friends of Thailand in Paris while raising awareness of our Visit Thailand Year 2022 – 2023: Amazing Thailand New Chapters. Marketing campaign for tourism. The event is also intended to let French and European travelers know that Thailand is now fully open to tourism.
Honoring the Amazing Thailand Gala Dinner, Her Royal Highness Princess Ubolratanarachakanya Siriwatanaphanwadi offered a word of encouragement to tourism businesses while inviting travelers to visit Thailand, saying: “No matter what challenges we face, we will always be the land of smiles. As we return to normal, I encourage you all to fill your hearts with optimism and remember that a smile is more contagious than any disease or war, and millions of smiles are still waiting for you in Thailand. On behalf of the Thai people, we look forward to welcoming you back to our land of smiles soon.”
The Amazing Thailand Gala Dinner, attended by 39 local tour operators, travel agents and media representatives in Paris, highlighted Thai cultural values based on Thailand’s 6F, 4M soft power fundamentals; namely Food, Film, Fashion, Festival, Fight, Friendship, Music, Museum, Master and Meta.
TAT made a point of showcasing the Kingdom’s gastronomy and sustainable tourism at the Paris Dinner event, as part of a plan to strengthen Thailand’s position as a world gastronomic destination and to promote the sixth year of the MICHELIN Guide’s presence in Thailand.
That evening, award-winning French and Thai chefs collaborated to create a four-course, zero-food-waste fine dining menu using Thai herbs and spices combined with French local ingredients.
Thailand presented Chef Chumpol Jangprai from R-HAAN (Restaurant with 2 Michelin stars in Bangkok, 2020-2021) and Sustainable Food Ambassador for [email protected]
From France, Ange Lelievre became Chef of the Four Seasons Hotel George V’s Le Cinq (3 Michelin Star Restaurant in Paris, 2022) and 3rd place worldwide in the Pâté Croûte competition 2019.
That ‘Welcome to Thailand’ Canapé Walking Tour presented French Mushroom Rag Croquettes (Thai Spicy Salad), Foie Gras Isan Sausage, Thai Coconut Pancake (khanom khrok) with Caviar and French Oyster with Thai Spicy Seafood Dipping Sauce.
That ‘Summer holidays’ Served as an hors d’oeuvre, sous vide asparagus seasoned with Thai herb blend of pink salt, smoked Brittany scallops and tom kha (Thai coconut soup) caviar cream sauce flavored with summer herbs and flowers.
The Royal Blue Lobster Sustainable entree features royal blue lobster poached in burgundy butter with Gruyère baked Thai jasmine rice. This was complemented by Thai Massaman curry with baby potatoes and artichokes, Thai herbs and French mushroom biscuit sauce, and a selection of colorful vegetables.
That ‘The Home Sweet Home dessert completed the palate with Thai panda flavored sweet sticky rice served with coconut ice cream parfait and three kinds of Thai mangoes (Nam Dok Mai, Maha Chanok and Ok Rong). Added to the sweet treats were “Petit Four”; namely Khanom Darathong (golden star), Luk Chup (shaped mung beans), Thai lychee macarons and Thai whiskey flavored truffle chocolate.
Prior to hosting the Amazing Thailand Gala Dinner, TAT hosted the Amazing Thailand New Chapters Roadshow in Amsterdam, The Netherlands; Ghent, Belgium; and Paris, France, May 23-25. Presenting the “A to Z amazing Thailand has everything” concept, the event was attended by representatives of 13 Thai tourism companies and airlines, and 60 local tour operators and travel agencies in each city took part.
France is among Thailand’s top 10 sources of visitor markets, behind China, Malaysia, Germany, Japan, Russia, the UK, South Korea, the US and India. In 2019, Thailand recorded 1,932,337 million trips by French visitors, up 3.32 percent year-on-year.
Since Thailand eased travel restrictions and reopened to tourism, travelers from Europe made 522,680 trips to Thailand from July 2021 to March 2022. The number included 53,727 trips by French travelers, making it the fifth largest market for the period after Germany, Russia, the UK and the US.
In 2022, TAT expects Thai tourism to generate 1.5 trillion baht in revenue and record 7-10 million trips by foreign travelers.