TCEB is driving the MICE boost in Phuket

PHUKET: The Thailand Convention & Exhibition Bureau (TCEB) has launched a campaign to boost domestic MICE (Meetings, Incentives, Conferences and Exhibitions) business on the island.

The campaign under the banners “Meeting in Thailand is Safer” and “10 Creative MICE Routes” aims to reduce Phuket’s dependence on foreign tourists and builds on the success of the TCEB campaign last year, said Pattanachai Singhavara, Director of the Southern Regional Office of the TCEB.

Mr Pattanachai held a press conference in Phuket Town last Thursday (November 18) to raise awareness of the campaign involving Phuket Lieutenant Governor Piyapong Choowong.

The Meeting in Thailand is Safer project, launched in 2020, has been well received, Pattanachai said, resulting in business spending of more than B237 million.

“In 2021, TCEB allocated a budget of B 20 million and developed a support request system to be fully digital via the platform, which is an easy way to get support via an e-MICE marketplace to apply. This helps to reduce the number of steps involved in organizing an event, ”said Pattanachai.

By November 12, 2021, 813 funding applications had been submitted via the online platform. “From today there are even more. The events submitted will support over 1,000 jobs, ”he added.

“According to our research, the economic impact of the Safe Thailand Conference Project is [sic] from April 16 to September 30, 2021 showed 43,530 people attended the events, which cost B $ 63 million to organize, ”Pattanachai said.

“During that period, 637 events were approved, resulting in 2,187 activities driving combined direct and indirect economic impacts from 119 million ecosystems,” he noted.

“The TCEB therefore plans to further focus on the domestic MICE market to reduce the risk of relying solely on foreign markets,” he said.

All supported events must fully comply with COVID-19 prevention measures, he added.

“In addition, the TCEB recently developed marketing tools in collaboration with the DMC Group, such as the ’10 Creative MICE Routes’ project [Destination Management Company] Designing ways to create new business opportunities, stimulate and advance public and private organizations. To organize meetings, seminars and activities across the country under safety and hygiene measures, ”continued Mr. Pattanachai.

“You can simply click to request a quote via as. A good response is expected as many provinces have started opening the city to activity and most of the people are fully vaccinated, “he said.

“In the meantime, the ‘Meeting in Thailand is Safer’ project will remain open for assistance from September 15 to December 15, 2021 or until the support budget is reached,” Pattanchai said.

As part of the project, event organizers can provide budget support of B15,000 for organizing activities for one day, but not less than 6 hours, and 30,000 Baht for organizing activities for two days and one night, such as meetings, seminars, training courses, request conferences, incentive trips, or even social activities and study trips, “or any activity in the community,” he added.

Requests for assistance must be made nine days before the activity begins, and activities must be completed by December 31, 2021, he said.

Phuket Lieutenant Governor Piyapong Chuwong spoke out clearly in favor of the campaign.

“Phuket is well known as a MICE destination and has the potential to capitalize on and enjoy MICE events both nationally and internationally in terms of venues, transportation and tourist attractions before and after meetings and seminars,” he said.

“It is also world famous as a destination for local and global MICE travelers who visit many places in Phuket every year. Whether it’s the old town of Phuket, the beach, the sea or the beautiful natural attractions; they are no less popular than anyone, ”he said.

“But with the epidemic of COVID-19 causing revenues from MICE activities and tourism to decline significantly, this has been a major challenge for all of us, from the community level to the local to the national level,” added he added.

“Before the Phuket Sandbox Project, more than 95% of the population in Phuket was engaged in services such as car rental, hotels and restaurants, all of which were disrupted. But since then [Sandbox] Project started in July and so far it has shown that business in the province has become more active, ”said V / Gov Piyapong.

“Now with the government policy to seriously open up the country, this will lead to a clearer picture of the economic movement, be it at meetings, seminars or activities of various organizations off-site.

“That is a good thing and should be done in cooperation with all industries, because when an event occurs, everyone benefits together. The “Meeting in Thailand is Safer” project will be another project that will help boost business across the province, ”he said.

Application forms are available from, Facebook: Thai MICE Connect or line: @thaimiceconnect. Alternatively, those interested in the campaign can call the TCEB on 02-793 3456 Monday through Friday from 8.30 a.m. to 5.30 p.m., except on public holidays.

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