Also, Visit Thailand Year 2022-2023: Amazing New Chapters campaign will be promoted at Amazing Thailand, Amazing New Chapters Reception in Athens, Greece.
BANGKOK, Thailand – Thailand and Greece (the Hellenic Republic) are in talks to rebuild and further expand mutual tourism between the two countries. High-level meetings were held in Athens on September 5, 2022, the same day 16 years ago 2006 since the signing of a Memorandum of Understanding (MOU) on tourism cooperation between Thailand and Greece.
Representing Thailand, Mr. Pornsith Pibulnakarintrcouncil of ministers, Royal Thai Embassy, Athens, Greeceand Mr. Yuthasak Supasorn, DID Governor. They met with Mrs. Sophie ZacharakiGreece’s Deputy Minister of Tourism to discuss ways to promote mutual tourism and continue the cooperation signed on September 5, 2006 between the Ministry of Tourism and Sports of Thailand and the Ministry of Tourism of Greece.
Mr. Yuthasak said: “This is a great opportunity for the Kingdom of Thailand and the Hellenic Republic to strengthen their good relations and close cooperation, which will contribute to the prosperity of tourism between the two countries. Both countries have policies that focus on sustainable tourism – in Thailand this is in line with the government’s Bio Circular Green or BCG economic model – and this ensures significant synergy between our two wonderful destinations.”
A plan to promote mutual tourism between Thailand and Greece emerged from the meetings in Athens, including knowledge sharing through a digital workshop, an exchange trip for bloggers and influencers in tourism, education and other fields, and the possibility of a Greek Tourism Fair in Thailand.
Following the meetings, a joint press conference was held by Mr. Yuthasak and Ms. Olympia Anastasopoulou, Secretary General for Tourism Policy and Development at the Hellenic Ministry of Tourism. The main topics included the Thai-Greek Memorandum of Understanding on Cooperation in Tourism and the Action Plan to Promote Mutual Tourism.
Amazing Thailand, Amazing reception of the new chapters
To support the talks, the TAT Rome office hosted the “Amazing Thailand, Amazing New Chapters Reception” that same evening.
Chaired by Mr. Yuthasak and Mr. Pornsith, over 50 people attended the event, including tour operators, media and representatives from the Greek public and private sectors, including the Hellenic Ministry of Tourism and the Hellenic National Tourism Organisation.
Speaking at the reception, Mr. Yuthasak provided an update on the “Visit Thailand Year 2022-23: Amazing New Chapters” campaign, in which Thailand invites travelers from around the world, including Greece, to come and write their own memorable chapters on the Thai holiday.
TAT focuses on the use of “storytelling” marketing to enrich the tourism experience and visitor self-esteem. This is done through NFT – as “Nature to keep”, “Food to explore” and “Thainess” to be discovered along with the sense of experience, fun and love that travelers will gain during their travels in Thailand.
The focus is on promoting Thailand as a year-round destination for health and wellness enthusiasts, families with children, active seniors and telecommuters/remote workers through joint promotions with leading tour operators, travel agencies and consumer brands. Key messages will highlight the wealth of tourism products and services in Thailand that meet the travel needs of all travellers. This idea is presented along with the Kingdom’s 5F Soft Power Foundations; namely food, film, fashion, festival and fight.
“Besides many tourism products and services, 2022-2023 will also be the years of meaningful travel. Not only will it highlight responsible travel, but it will also be a moment of reuniting friends and family after a long hiatus during the pandemic.” Mr. Yuthasak closed.
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