The industry’s first MORF AI ArtStick transforms every television into a mind-expanding art gallery
The art market has changed with the advent of NFT technology, which now enables people to buy, curate, and showcase their digital works of art on their televisions and displays. In 2021, the NFT art market exploded to $ 22 billion worldwide with sales like the Christie’s Beeple, “Everydays: The First 5,000 Days.”
Scott Birnbaum, a renowned technology visionary who saw the opportunity in the digital art ecosystem and developed the business plan and technology platform for televisions and displays, when he was Samsung’s VP of display business for America in Silicon Valley not surprised by the results of the NFT art market’s arrival and rapid early growth. Birnbaum foresaw the possibility of buying, curating, and enjoying digital art on televisions and displays when he presented the opportunity to Samsung executives more than a decade ago.
Birnbaum was delighted that its digital art vision was commercialized with Samsung’s #CES announcement on January 3, 2022 that they were launching their NFT art ecosystem, which will allow art collectors to display their own art collection and right from their Samsung TV To be added from 2022.
As the VP of Displays at Samsung, Birnbaum envisioned art on televisions when they shut down in 2008. He saw how quickly books, music and films were being digitized. He knew that art would soon follow this path of technology. In 2008, Birnbaum debuted the TV partnership of the Digital Masterwork between Samsung and a prominent artist. A demo was shown at the Asian Art Museum in San Francisco and received rave reviews from the press. In a June 2008 article by Mark LaPedus in the EE Times, Birnbaum said: “Imagine having a museum-quality work of art right over your coat and then, while you sink on the couch, instantly switch to American Idol, the latest sports playoffs or a Blu-ray action movie at the touch of a button.”
With the development of cloud computing, Birnbaum’s vision at Samsung continued to develop. In a 2011 CNET interview with Leslie Katz when Birnbaum was VP of New Business at Samsung, he said: “The digital visual arts market offers a great opportunity to create a new ecosystem where consumers can capture, share, buy, and then actually see the art, just like they do in a gallery today.”
Understanding that this was a global opportunity for the television and display industry and the art world, which was much bigger than a company, Birnbaum founded MORF AI, Inc., in partnership with Steve Matson, Chief Creative Officer of MORF AI, and Nicolas Donel, Chief Technical Officer of MORF AI, to bring this vision of the art ecosystem to billions of televisions and displays around the world with a simple proprietary plug-and-play device, MORF AI’s ArtStick ™. MORF AI’s ArtStick ™ is a Trojan horse that inserts any screen into custom curated personal galleries by simply plugging it into an HDMI port. Now an entire digital art collection can be easily moved from screen to screen without the constraints of a walled garden.
ArtSticks have been featured at prestigious digital art exhibitions such as the Deep ™ AI Art Fair in October 2021, co-founded by MORF AI in London, and on Samsung’s “The Wall” displays in the UK.
The ArtStick, combined with digital art from the first featured artists at MORF AI, has been purchased by hundreds of discerning art collectors and investors around the world. MORF AI’s ArtStick also offers B2B commercial applications including use in medical applications in hospitals by partner Aesthetics in their rejuvenation wards which reduce stress among hospital staff.
Birnbaum’s MORF AI co-founders have deep arts, technology, and business backgrounds that have accelerated their business and the launch of ArtStick. Steve Matson, Chief Creative Officer, painted environments for Oscar-winning and iconic films such as Life of Pi, Polar Express, Star Wars. Matson combined his fine art painting with digital visual effects to pioneer moving paintings, which took up to 10 months to produce. Donel, Chief Technical Officer, is the creator of ArtStick technology.
Donel is the Matte Painter and Environment Artist for Oscar-winning Hollywood Movies and AAA Games when he realized the need for an artist to encrypt, store, and play digital art. The new Chief Marketing Officer of MORF AI, Steven Cook, brings his previous experience as CMO and SVP of Samsung for North America, as Global VP Strategic Marketing at Coca-Cola and as Global Director Marketing at P&G.
The launch of MORF AI 2021 included a first line of world class digital artists and their artwork such as Pindar Van Arman, Oxia Palus, Daniel Ambrosi, Kevin Mack, Steve Matson and Machina Infinitum. MORF AI works closely with artists to bring their works of art onto the MORF AI ArtStick.
MORF AI is now expanding the capabilities of the ArtStick and starting licensing talks with a number of TV and display manufacturers, forging retail and gallery plans and strategic partnerships, and creating future Deep ™ AI Art Fairs in Europe, Silicon Valley and Asia.
MORF AI has been featured in leading art publications, news agencies and global conferences including The Smithsonian, Artnet News, The Times UK, The Herald, PC Magazine, SingularityU Greece Summit and the P&G Global Alumni Conference. Later this month, MORF AI will be featured on NVIDIA’s AI Podcast.
If you’re looking to explore where the art world is headed next, you can meet Scott Birnbaum during CES. [email protected]