Viu is the #1 premium video-on-demand service in Greater Southeast Asia with highest monthly active users in 2021 according to MPA’s AMPD report
Viu’s focus on top Asian content and original Viu titles continues to prove itself a hit with viewers and partners in Asia
HONG KONG and SINGAPORE, April 1, 2022 /PRNewswire/ — Viu, PCCW’s leading pan-regional OTT video streaming service, announced today that the platform is the #1 premium video-on-demand platform by number of monthly average users (MAUs) in Greater Southeast Asia*, following the latest Media Partners Asia (MPA) AMPD Research Report for Q4 2021*, published on 28th March. The report revealed that Viu’s MAUs are once again ahead of other major streaming platforms Greater Southeast Asia and continued to be the highest for all quarters of 2021. The platform also ranked second in both paid subscribers and premium video streaming minutes among major video streaming platforms in Greater Southeast Asia in the 4th quarter of 2021*.
MS. Helen Soumanager, AsiaViu, said: “Viu’s consistent performance in a very competitive region, coupled with our significant monetization growth in 2021, has firmly established Viu as a leading player in this part of the world. Our content has clearly resonated with our Asian audience, and our freemium business model has proven to be consistently popular with both consumers and ecosystem partners. As a destination for quality Asian content, we will continue to invest in relevant stories, both from our growing content partnerships and from Viu Original productions.”
Extending the focus to original content
In 2021, Viu Original’s production strategy proved successful in differentiating in the markets. Compared to 2020, Viu Original’s top 10 titles showed a stellar growth of over 94% in video views and an exponential increase of over 200% in video minutes. This helped boost subscriptions by 58% from 5.3 million in 2020 to 8.4 million in 2021.
With a focus on delivering content that has an international impact yet is rooted in the culturally familiar AsiaViu original productions paved the way for newer monetization avenues in non-Viu territories like America and Europe, which spans 20 platforms worldwide. In addition, these productions within the Viu markets also provide a great opportunity to collaborate with brands on product placement and sponsorships.
Positive reception for local original content in markets such as the philippines, Thailand and Indonesia will dramatically increase production, with 30 titles to be released in six languages. Titles releasing in April and May under this plan include Title Season 2 Pretty little liars and Assalamualaikum Calon Imam, whose respective first seasons were not only well received Indonesia and Malaysia but also in the region.
Thailand will be releasing two highly anticipated titles, including a rap musical, in the coming months wannabe featuring Thailand National Film Association Award winner “Nonkul” Chanon Santinatornkul and veteran Thai hip-hop artist “Tan” Jawpraya Tanyuk. Close friend was very well received Thailand also during its first season and returns for a second season, at a time when online enthusiasm for the title and the genre in the country is at an all-time high.
Following the success of Korean Viu Original titles in 2021 such as Now we separate, two Korean Viu Originals will be released in the coming months. Based on a web novel of the same name, Once again My life Premiered in April, starring multi-award-winning actor Lee Joon Gi. The romantic comedy is also scheduled for release in the same month Show time now! Casting Award Winner Park Hae Jin and is being directed by the man behind one of the classic romantic fantasy comedies, Strong woman makes bong soon.
Viu continues to invest in collaborating with the industry’s best creative talent to produce original titles that continue to resonate across the region, cementing its reputation as the hub of the best Korean and Asian content.
Viu devotees can access these new titles and Viu’s extensive library of fan favourites, first-on Viu and exclusive titles in the Viu app, which can be downloaded for free at app storeGoogle Play and selected smart TVs as well as online at www.viu.com.
*Source: AMPD Research by Media Partners Asia (MPA) and among major video streaming platforms excluding YouTube and TikTok in Southeast Asia.
*Q1 2021 – Q4 2021 quarterly reports include Indonesia, Malaysia, Thailand, Singapore, the philippines.
Viu, PCCW’s premier pan-regional over-the-top (OTT) video streaming service, is available in 16 markets Asiathe middle East and South Africa with 58.6 million monthly active users (MAU). December 2021.
The Viu service is available to consumers via a dual model with an ad-supported free tier and a premium subscription tier. Viu offers fresh premium TV series, movies and lifestyle programs in local and regional languages and subtitles in various genres from top content providers, as well as premium original productions under the “Viu Original” brand.
Viu also offers users streaming and downloading capabilities, as well as localized user interfaces for a variety of connected devices. Viu can provide the best viewing experience regardless of device or network conditions.
The service can be accessed via the Viu app (available for free at app store and Google Play) on connected devices, e.g. B. smartphones and tablets, selected smart TVs and on the Internet by registering www.viu.com.
In addition, Viu International Limited, through its subsidiary Moov (Hong Kong) Limited, also operates MOOV, a popular digital music streaming and live music concert service in Hong Kong.
Avia PCCW Limited
PCCW Limited (SEHK: 0008) is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, real estate development and investments and other companies.
The company holds a majority stake in HKT Trust and HKT Limited, Hong Kong leading provider of telecommunications services and leading operator of fixed line, broadband, mobile communications and media entertainment services. HKT delivers end-to-end integrated solutions that leverage emerging technologies to help organizations transform their business. HKT has also built a digital ecosystem integrating its loyalty program, e-commerce, travel, insurance, big data analytics, FinTech and HealthTech services to deepen its relationship with customers.
PCCW owns a fully integrated multimedia and entertainment group in Hong Kong involved in the delivery of over-the-top (“OTT”) video services locally and elsewhere in the region.
Through HK Television Entertainment Company Limited, PCCW also operates a domestic free-to-air TV service in Hong Kong.
PCCW Solutions, also 100% owned by the group, is a leading IT and business process outsourcing provider in Hong KongMainland China and South East Asia.
In addition, PCCW holds an interest in Pacific Century Premium Developments Limited and other overseas investments.
To learn more about PCCW, please visit www.pccw.com.