YR Media strengthens the management team in the areas of development, creative industries and technology

Award-winning youth media organization expands leadership team during rapid growth and amid expansion

YR Media is pleased to announce the appointment of Rochelle Reeder to Chief Development and Growth Officer, as well as the promotions of Cari Campbell to Chief Technology Officer and Pedro Vega Jr. to Chief Creative Officer. After a stellar year in 2021, the three new additions to the YR Media leadership team will expand the far-reaching impact of the non-profit organization. The timing of these appointments is critical as the 26-year-old Oakland production powerhouse expands its youth content creation programs with several significant grants, including a $2.5 million unrestricted grant from the Mackenzie Scott and Dan Jewett Foundation.

As Chief Development and Growth Officer, Reeder is tasked with maintaining YR Media’s unprecedented development and fundraising momentum. With more than 15 years of philanthropic experience in successfully raising funds in arts organizations, nonprofit foundations and higher education institutions, Reeder is highly skilled in fundraising for large donations, alumni engagement, and volunteer and program management. In her short tenure at YR Media, she has already proven to be instrumental in identifying funding opportunities from a variety of donors. Reeder holds an MA in Philanthropy and Development from Lagrange College.

Campbell was recently promoted to Chief Technology Officer, having served as YR Media’s Technology Director since 2017. In her new role, she is responsible for developing the company’s technology strategy for growth. Campbell is a mission-driven technology leader with more than 25 years of experience working in collaborative and innovative environments. She previously worked in a variety of digital media roles, including production management and educational programs at New College of California, music production at Prime Loops in London, and high-growth scaling at Bay Area startup Delectable. Campbell received her MFA from Stanford University and a Bachelor of Fine Arts in Communications and Studio Arts from Mills College.

Vega Jr. joined YR Media as Creative Director in September 2020 during the surge of the global COVID-19 pandemic. He quickly made an impact on the organization by unifying and streamlining the company’s creative service offerings and supporting and guiding YR Media’s young content creators in digital design, graphics, video, photography and illustration. In his new role as Chief Creative Officer, Vega Jr. will build a robust creative department for YR Media to provide career opportunities and training in media arts for the next generation of content creators. He will also help drive YR Media’s vision of an inclusive media industry, where BIPOC and other traditionally underrepresented groups lead the way in shaping the future of media. Before joining YR Media, Vega Jr. was the creative director and co-owner of Wasena Creative, LLC. and creative director for Ebony Media Operations (formerly Johnson Publishing Company). Vega Jr. earned his BFA in Graphic Design from the School of Visual Arts in New York City.

“I am incredibly proud of the leadership team we have built at YR Media and believe this group of highly talented leaders from diverse backgrounds and perspectives will accelerate our recent successes and achievements in 2022 and beyond,” said Kyra Kyles, CEO by YR Media. “Both Pedro and Cari have gone above and beyond their duties – despite a global pandemic – and their promotions are very well deserved. Rochelle has had an immediate impact on our development and giving efforts by forging and nurturing relationships with our generous donors and partners. All three leaders are invaluable in fulfilling our mission of giving a voice to talented young content creators across the country.”

For more information about YR Media, its mission, vision and leadership team, visit yrmedia.org.

About YR Media

YR Media, formerly Youth Radio, is an award-winning national network of diverse young journalists and artists from underrepresented communities creating content for this generation. Headquartered in downtown Oakland, California, our nonprofit organization has been helping future generations build critical journalism, arts and media skills for 25 years. We produce journalism, music, graphic design, podcasts and documentaries that disrupt and shape the mainstream narrative.

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